Peppa Pig is a globally beloved children’s brand, but as the series evolved, there was a need to refresh its presence in a way that spoke more directly to its audience—both kids and their parents. The challenge was to create a TV commercial featuring real Peppa fans, while adapting it for over six different languages to be broadcast across multiple countries. The goal was to make Peppa more relatable and accessible by presenting the character in a more authentic way through using real Peppa fans and paring back the production values to their raw basics.
Children and parents today are drawn to content that feels real and unscripted. In a world dominated by polished, high-production-value media, audiences—especially parents—are seeking more authentic, human-centered storytelling. The Peppa fanbase is passionate and diverse, with kids across the globe feeling deeply connected to the character. We recognized that harnessing these real-life interactions with Peppa would not only boost relatability but also strengthen the brand’s emotional connection with its audience.
We decided to create a UGC-inspired TV commercial featuring real Peppa Pig fans expressing what they love most about the character. To do this we stripped back the polished production values of most children’s ads to create a warm, playful, real-world connection between Peppa and her young fans. The ad was shot using talent with over six languages, ensuring cultural relevance and resonance for each market. The result was a fresh, engaging global campaign that successfully cemented Peppa Pig’s place in the hearts of families around the world.
