LOreal | We Are Rabbits

Studio Pro

The Opportunity:

Launch StudioPro in the UK.

Execute the launch of Studio Pro in the UK with a heavy focus on OOH and digital.

The Insight:

Everyone is itching for their 5 minutes of fame.

Stop millennials in their tracks and get Studio Pro firmly on their radar by involving them in the experience.

The Idea:

The synergy of experiential and OOH working in tandem.

In collaboration with Ocean Outdoor, Rabbit Communications delivered an out of home campaign to support the launch of Studio Pro and drive social buzz.

The Execution:

End to end production of an interactive pop up styling session in Westfield.

Consumers select their preferred style from a look book and enjoy a complimentary styling session with a Studio Pro Ambassador. After their new look is created they enter a branded interactive photobooth, where their new look is captured. These images are shared on various social channels and there is an option to be broadcast on a digital billboard showcased opposite the activation.

The Result:

Huge success far exceeding the KPIs set.

The campaign was a huge success superseding the targets and ROI set. 300% sales uplift in Boots Store in Westfield versus rest of UK. Extensive amount of social content produced and shared with over 1.2 million impressions.

L'Oréal