Brand Identity Overhaul

The Opportunity:

Create a captivating brand identity for one of fitness tech’s most anticipated start ups.

The Athlo team approached Rabbit Communications with a very exciting opportunity, the chance to design the Athlo brand from the ground up. We just had to jump at it.

The Insight:

The Athlo concept is revolutionary

Rent out your gym membership when you’re not using it. But research showed consumers struggled to quickly grasp the ins and outs of how the platform works in practice.

The Execution:

A new brand name, a new logo, a new direction

Rabbit communications built a sleek brand identity for Athlo that not only cemented it firmly into the tech enabled fitness community, but de-mystified the platform for potential users. With an easy to understand explainer video, a complex concept was distilled into just 30 seconds giving users all the information they needed to sign up and unlock their passport to fitness.