Arlo, a leading brand in smart home security, needed to reposition itself as the market leader on Amazon. The challenge was to update the Standard Images (SI) across 14 product SKUs, encompassing over 65 features and benefits. With over 400 assets required, Arlo sought a complete visual overhaul to align with its premium brand identity and showcase the advanced technology of its products in a way that told compelling stories for shoppers.
Consumers shopping on Amazon make snap judgments about product quality based on visuals. Our research indicated that clear, premium imagery that highlights key features in a digestible way would drive conversions. Additionally, customers valued brands that could seamlessly blend technical superiority with a lifestyle appeal, balancing function and design.
We developed a visual strategy that used a blend of renderings, live-action photography, and branded graphics to create a cohesive and luxurious look. Each product’s unique features were brought to life, while the SI assets delivered a consistent visual narrative across all SKUs. This approach not only highlighted Arlo’s advanced security solutions but also reinforced its market leadership through professional, premium visuals. The result was over 400 custom assets, each contributing to a unified, standout Amazon presence
