Arlo

Arlo 2024 TV Commercial

The Opportunity:

Drive brand awareness for Arlo

Despite Arlo being a category leader in the smart home security space it was struggling with brand recall and recognition. The challenge? Explain Arlo’s full product range and brand benefits in just 30 seconds to a broad audience.

The Insight:

Consumers struggle to see the benefits of complex technology

Consumers want simple, trustworthy home security solutions. A quick, engaging message would break through the clutter and position Arlo as the smarter, easier choice for tech-savvy home protection.

The Execution:

Arlo looks after the things you love

We created a snappy, 30-second video highlighting Arlo’s smart cameras and doorbells with bold visuals and crisp messaging on SVOD (prime). The result? A clear, memorable video that drove awareness and clicks, cementing Arlo as a top security tech brand.