Opinions

Nike, A Cautionary Tale: Performance Vs Brand

Remember July 28th, 2024? That was the day the Nike swoosh turned into a frown as the company reported its Q2 financial results. In a ...
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Lessons From brat, A Masterclass In Branding

With the weather being a bit rubbish this summer I’ve spent less time in beer gardens and more time on my phone. A place where ...
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To Stand Out, Brands Must Stand Up.

“We want to stand out.” “Can we achieve stand out with this?” As an agency, so much of what we do is making our client’s ...
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AI Vs Influencers: Who Do We Trust More For Recommendations In 2024?

In 2024, it can be hard to find what you’re looking for online. Whether it’s new music, TV shows, clothes or holiday destinations, consumers are ...
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TikTok Sell-off Bill: What’s Next For The Platform?

When I first became aware of TikTok in late 2018, I was shocked at how something that was essentially Vine (RIP) repackaged, was gaining such ...
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AI Is The Future Of Search: Where Does This Leave Google?

Recently I’ve found myself turning to ChatGPT rather than Google when I want to, wait, Google something. Almost unthinkable isn’t it? A tool that’s predecessor ...
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