Opinions
Nike, A Cautionary Tale: Performance Vs Brand
07/10/2024
Remember July 28th, 2024? That was the day the Nike swoosh turned into a frown as the company reported its Q2 financial results. In a ...
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Lessons From brat, A Masterclass In Branding
07/10/2024
With the weather being a bit rubbish this summer I’ve spent less time in beer gardens and more time on my phone. A place where ...
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To Stand Out, Brands Must Stand Up.
07/10/2024
“We want to stand out.” “Can we achieve stand out with this?” As an agency, so much of what we do is making our client’s ...
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AI Vs Influencers: Who Do We Trust More For Recommendations In 2024?
07/10/2024
In 2024, it can be hard to find what you’re looking for online. Whether it’s new music, TV shows, clothes or holiday destinations, consumers are ...
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TikTok Sell-off Bill: What’s Next For The Platform?
07/10/2024
When I first became aware of TikTok in late 2018, I was shocked at how something that was essentially Vine (RIP) repackaged, was gaining such ...
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AI Is The Future Of Search: Where Does This Leave Google?
07/10/2024
Recently I’ve found myself turning to ChatGPT rather than Google when I want to, wait, Google something. Almost unthinkable isn’t it? A tool that’s predecessor ...
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